Medigap
August 06, 2018
Goals
- Create a new flow with UX/UI best practices based on:
- Get user to complete the quiz most of the time.
- Get user to click one of the final results links most of the time.
- Create mockup, using colors/ styles inline per the client's preference and according to UX/UI best practices
- Code the mockup, install
Summary
The client had an existing medical quiz that had a less than satisfactory success rate in terms of % of visitors that finish the quiz and % who click on one of the affiliate links at the end of the quiz. The client wanted to create a new quiz with better UX/UI to get a higher success rate in terms of stickiness and clicking on the end result.Additionally, this was a team project I did with Tyler - I did the frontend UX/UI, wireframing, mockups, HTML5, CSS3, Bootstrap4, and he did the backend programming, including integrating with APIs and making the quiz work.
Process
- Reviewed old quiz, diagnosed where they went wrong in terms of UX/UI.
- Reviewed the client's competitor's quizzes, diagnose where they went right and where they went wrong in terms of UX/UI.
- Created new flow with UX/UI best practices.
- Created wireframe -> created mockup based on flow following UX/UI best practices.
- Revisions to mockup as necessary.
- Coded the final approved mockup.
Results
- http://medigapquiz.com/
- Client stated that this quiz was very sticky, with little to no drop-off once a user starts the quiz.
In the client's own words...
